Online ordering, on-demand delivery, audience targeting, AI-assistants and digital transactions are all e-commerce capabilities that we take for granted, but without this kind of tech, today’s growing legal cannabis industry would be struggling to come to fruition. Though still young, the legal cannabis industry is emerging at a moment when e-commerce technology is just mature enough to become the foundation of an entire sector–especially one restricted by a complex and evolving legal landscape. How has technology allowed the legal cannabis industry to become what it is today and what solutions will be conceived at the unique intersection of technology and cannabis in the future?
SXSW 2023 – https://schedule.sxsw.com/2023/events/PP127655
Cannabis: A New Strain of E-commerce Technology – SXSW 2023
My SXSW 2023 session. The legal cannabis industry arrived just as e-commerce technology matured enough to carry a whole sector, even one under a complex and changing set of laws.