Tagged: cognitive-overhead-tax

Glowing transparent cybernetic figure with visible circuits on neon-lit wet street

The Non-Product Surface Area

Every time I’ve watched a company get built from the inside, the same thing happens. The founders pick a product direction, start shipping, and for a few quarters…

Multiple digital power tools with glowing displays arranged on a cluttered workbench under neon lighting

The Lowe’s Tool Shelf Problem

Or: why knowing every new AI tool is the wrong flex I was at Lowe’s last weekend staring at the oscillating multi-tool wall. Fourteen variants. Corded, cordless, brushless,…

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The notebook, in your inbox. Every Tuesday, one essay on AI implementation, engineering leadership, or the operator-to-founder transition. No digests, no roundups, no AI-generated news — just the ideas I'm actually working through.