• The Non-Product Surface Area

    The product you can see. The company around it you cannot, until it eats your calendar. I watched the same pattern at Weedmaps, ShopKeep, and BuildOps: the work with no owner breaks first. That work is getting cheaper to carry.

    · 4 min
  • The Lowe’s Tool Shelf Problem

    Three new coding agents will ship between morning coffee and afternoon standup, and the reflex to try each one is the trap. Contractors do not own every tool. They own the tools that match the jobs they take.

    · 4 min

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