// archive
Tag: engineering-leadership
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The Non-Product Surface Area
Every time I’ve watched a company get built from the inside, the same thing happens. The founders pick a product direction, start shipping, and for a few quarters…
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The Lowe’s Tool Shelf Problem
Or: why knowing every new AI tool is the wrong flex I was at Lowe’s last weekend staring at the oscillating multi-tool wall. Fourteen variants. Corded, cordless, brushless,…