Engineering Management
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The Org Chart Is the Product
For most of my career I thought I was building products. Looking back, I was mostly building org charts. The customer gets the coordinated output of the whole company, and for the first time that coordination is something you can build instead of staff.
AI & Implementation · 3 min -
Radical Uncertainty Is the Job
Most advice about building a company is the answer to a puzzle. The hardest parts were never puzzles. They are mysteries, and more data does not settle them. Make changing your mind cheap, and bring judgment to the rest.
Building in Public · 4 min -
The Marginal Return of Intelligence (And the Marginal Return to It)
People ask how I plan to build more than one company at once. The question assumes intelligence is still scarce. It is cheap now, and judgment is not. Two curves explain the gap, and most people fold them into one.
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The Org Chart Is Flattening & Nobody Has a Replacement
One company put AI usage into performance reviews. Another cut about 30,000 people to fund data centers. Both point at the same shift: the engineering ladder assumed experience equals output, and that no longer holds. Nobody has built what comes next.
Engineering Leadership · 7 min -
“Tokenmaxxing” Is Lines-of-Code Thinking for the Agentic Era
Engineers now compete on leaderboards for tokens consumed. I have seen this before, with lines of code. Measure the most visible input and you get more of the input and less of the outcome. The metric changes. The mistake does not.
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Your AI Notetaker Is the Biggest Security Decision You’re Not Making
An AI meeting recorder captures your standups, incident reviews, and board prep, then stores them on infrastructure you do not control. Most teams never decided to allow that. It is one of the biggest security decisions you make this year.
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Minutes Added To Workforce
Most companies measure AI in cost: jobs not hired, hours saved. That misses what is happening. AI adds minutes to the workforce you already have. The question is whether you track that new capacity and use it on purpose.
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Block Just Cut 3,500 Jobs. You’re Reading It Wrong.
The headlines say troubled company. I read it differently. The cuts correct a hiring logic from the zero-rate years that was never real, and they go deeper than a return to 2019. Every company built in that window faces the same math.
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Are You Managing Your Manager? (The Agentic Update)
In 2015 I gave engineers a formula for their careers: dreams, alignment, goals, feedback. It assumed execution was your currency. Agents changed that. Now you have to show that you know what to build and why it matters.
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The Next Platform Giant Is Hiding in Plain Sight
Every era of software produces a platform that becomes the system of record. The talk today is about which coding agent writes the best code. Agents are the editors of this era. The platform is what happens around them.